Description

Tsegay Hagos Tesfaye, founder, and owner of Wonberta, has established two of his company’s washing stations and mills that Trabocca sources from – one of which is Sasaba.

Tsegay Hagos knows that the success of the Sasaba mill is closely tied to that of the smallholders. “Wonberta does not grow alone”, he says, adding, “We support our farmers and train them, so they can one day export their own coffee.” The company has a very close relationship with the farmers who it works with, always ready to lend a helping hand – whether it means transportation for medical emergencies or loans during the lean months of the rainy season. “We are by their side, whatever happens”, says Tsegay, “and because of that, they are by ours”, he adds. This leads to a positive spiral, with both smallholder and mill benefiting from better coffee and better sales.

After coffee is washed and slow-dried at Sasaba, it is sent off to Wonberta’s warehouses in Addis Ababa in parchment from where it awaits final color sorting and processing before export. The company has its own trucks, warehouses, sorting, and processing facilities, meaning it is in control of every step. This makes it easier to maintain high-quality standards all the way to export, ensuring that the fruity and vibrant flavors of Sasaba coffee make it safe and untouched to coffee enthusiasts around the world